TM Marketing : Projects by phase of product

The TM Vector is your roadmap to success, always keeping you on track, listening to the voices of the market.
One of the keys to succeed under fierce competition is to develop and communicate product concepts that are attuned to market needs. We are capable of proposing projects required at each stage of a product's lifecycle: from development and launching, and on to its maturity. We take pride in the quality of our information to support your critical Go/No-go decisions and other strategic decision-making procedures.

■Understanding the market

^•	Evaluation of clinical practices and therapies in the given fields.
^•	Understanding the market structure
^•	Understanding the market size and behaviors of potential & existing patients.

■Understanding the potential of the product under development

^•	Understanding how physicians / patients will use the product.
^•	Estimating potential prescription volume.
^•	Understanding the needs among medical professionals.
^•	Understanding the needs of patients and general public.

■Understanding facts about the given clinical field

^•	Understanding current prescription behaviours.

■Health economics of products

^•	Studying the treatment and flow of patients.
^•	Market structure modeling and simulation.
^•	Understanding patient behavior(from pharmacoeconomic viewpoint).
^•	Understanding disease-related cost(ethical drugs, OTC, etc.).

■Formulating a marketing plan

^•	Positioning, concept development.
^•	Evaluating competitors.
^•	Understanding promotional targets.
^•	Drug price evaluation.
^•	Product forecasts.

■Decisions on promotional tools

^•	Studies to develop effective key visuals and messages for promotional tools.
^•	Understanding the market's response to promotional tools.
^•	Formulating effective messages and detailing stories for physicians.

Post-launch(1st ~3rd year)
■Market penetration study(AAU study)

^•	Studying market penetration of the product(awareness, account-opening, usage, etc.).
^•	Studying awareness and response to the product concept and messages.
^•	Understanding prescription patterns of the product.

■Customer satisfaction survey

^•	Evaluation of promotional activities.
^•	Evaluation of corporate images.

Post-launch(3rd year ~)
■Planning for the next stage

^•	Strategy development for market share expansion.
^•	Strategy development for promotional activities to counter followers.
^•	Understanding the impact of additional indication and drug forms.
^•	Re-positioning of the product.
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